Chatbots are dead. Digital marketers are now using chatbots as the newest tool to reach and maintain their target audience. For instance, the Starbucks Barista bot for Facebook Messenger has got it covered. It serves a very specific, very important purpose: it orders coffee. Especially when one desperately needs a cappucino fix, with minimal human interaction and effort, the bot gets down to work.
Now, you have a very essential question why I am offering you to create a bot instead of an application development , which was probably your first thought. Well, apparently because there is a risk and a big one that bots will actually replace applications and take their place, however, the opinions vary. Let’s study the pros and cons.
The process of building a chatbot can be divided into two main tasks: understanding the user’s intent and producing the correct answer. The first task involves understanding the user input. In order to properly understand a user input in a free text form, a Natural Language Processing Engine can be used. 43 The second task may involve different approaches depending on the type of the response that the chatbot will generate.
All in all, FAQ chatbots aren’t very viable as a product on their own. Where they can be used very effectively is as an add-on to another chatbot. A customer service chatbot that can also answer the normal FAQ questions is definitely superior to one that can’t refer this link and know more www.seoshark.co.nz
Beyond chat, which at this early stage may be limited by the bot’s ability to understand a natural-language description, includes a visual analysis function. Shoppers can upload a picture to the chatbot, select an article of clothing from that photo, and get recommendations for similar items from the retailer. But they don’t need to believe the chatbot stylist when it comes to fashion recommendations. Using new social sharing features in Facebook Messenger, shoppers can get input from their friends by simply clicking on a share button and selecting the friends they want to consult with.
The concept of this bot is simple, but it is definite in solving the problem. It starts with basic questions that lets the bot gather information for the user, and once the data is validated and the user completes the steps required by the bot, Wyre bot executes the payment flow and sends out the confirmation. No going to a website, clicking buttons, or look for that app icon.
More and more businesses are choosing AI chatbots as part of their customer service team. There are several reasons for that. Chatbots can answer customers’ inquiries cheaply, quickly, in real-time. Another reason is the ease of installation of such chatbot: once you have a fine live chat app , it takes a couple of minutes to integrate a chatbot with it.
Another personal AI assistant, Olivia, is a standalone chatbot app (currently, the open beta version is available on iOS only). Positioned as a “financial assistant that helps you stretch your paycheck,” the app focuses primarily on budgeting and smarter financial management.
Disney, for example, created an Officer Judy bot on Facebook Messenger to promote the 2016 movie Zootopia. Users helped Officer Judy solve cases, spending an average of 10 minutes talking to the bot. A large number of participants completed multiple cases. Fandango’s Facebook Messenger bot provides showtimes, theater locations, and links to movie trailers.